The Misfire Crew

Creator of Misfire, Wild Floridian

Reece Logan

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Creative Consultant, Crazed Fucker

Christian Livesay

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Public Relations, Recreational Comedian

Jeremy Sousa

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How it Started

The concept for Misfire came to Reece in late 2022, as a fresh college drop-out stuck working a minimum wage job in a music store.

Pressured and anxious music school was not doing it for him. Reece had the talent and creativity, but the passion was missing.

Then came a spark...

Reece began to take inspiration from the things around him.

A blue guitar amp over a botterscotch background- that would look sick on a button-up. Then ideas sprang from his old Corvette. Engine lights, sparkplugs, turbos... those would make a clean embroidery.

Reece put together a business with help from his best friends. Before Misfire, the guys spent a lot time together working media production in high-school.

The Misfire Studio

Misfire Clothing

Misfire Clothing

Misfire Clothing

The First Drop

Misfire Clothing

Reece & Christian spent the night vibing to their 80's playlist and organizing the first 150 shirts.

Misfire Clothing

The very first Misfire order

Misfire Clothing

The "Service Engine" shirt proved to be a hot with customers who drive shitboxes